We source the highest quality coffee for both Vertuo and Original coffees. The blends are different, however, because each blend is specifically created – with discerning bean selection, expert blending, roasting and grinding – for the best interplay and harmony with the defined brewing parameters produced by the Vertuo system. As these parameters differ from those of Original, it makes sense that the blends are different as well.
Vertuo comprises 28 coffees and Original 28. For both lines, more than 94% of our coffee is sourced through our AAA Sustainable Quality™ Program, which helps farmers to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high quality coffee and improving livelihoods of farmers and their communities.
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