Since 2003, our desire to create shared value for all stakeholders in our value chain has been channeled through the AAA Sustainable Quality™ Program. In line with B Corp values, our aim is to foster conditions to improve yields, quality of harvests, and help protect the environment while promoting sustainable livelihoods. Putting care at the heart of what we do is why we created the Sustainability Quality Program™ AAA almost 20 years ago, together with the Rainforest Alliance.
Today, more than 140,000 coffee farmers in 18 countries participate in the AAA Program and source 93% of our permanent range of coffees through the AAA Program.
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