The initiatives we are implementing in Portugal focus on three distinct axles:
1) "Educate" - aims to educate and promote a change in our Customers’ behaviour, towards recycling and resource valorisation.
2) "Make it easier to recycle" - aims to simplify and maximize collection of used capsules, turning recycling into a simple and easy process for our customers.
3) "Give back" - aims to create projects based on value sharing with the community, involving civil society and private sectors to work in partnership, thus strengthening and accelerating sustainable development.
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