Considering that Nespresso customers have no direct benefit in returning for recycling, do you think that these initiatives will be enough to mobilize the Portuguese people?

We see there is an increasing number of consumers becoming aware of what sustainability means, and more concerned about consuming sustainable products, which in itself is a good indicator of an also growing motivation to separate and recycle. We believe that society keeps evolving in this direction and that, thanks to education and awareness campaigns involving consumers, we are on the right track to achieve our goals.