In 2024, we were assessed by Enveritas, which estimated that 83% of our AAA green coffee is sourced from farms practicing regenerative agriculture, equivalent to a Bronze rating on the Regenerative Coffee Scorecard. The assessment also projects that 65% of AAA green coffee volume would reach Gold level – representing farms with more diverse ecosystems and a greater reliance on nature-based inputs than Bronze farms.
We are making steady progress in building the case for regenerative transition, deploying new agronomic packs and incentives to test adoption rates in three key origins: Brazil, Colombia and Costa Rica. Beyond fostering behavioral change and education, these
learnings will help us develop market-based mechanisms that can drive meaningful impact – supporting our ambition for 70% of our coffee to come from Gold-rated farms by 2030.
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