The AAA Sustainable Quality™ Program is a responsible coffee sourcing program designed to ensure the continued supply of high-quality coffee while improving the livelihoods of farmers and their communities and protecting the environment. Built in partnership with the Rainforest Alliance, AAA encompasses three pillars of impact; Quality, Productivity and Sustainability. Quality: Help farmers produce higher quality coffees which benefit from increased revenues and also provide access to new and differentiated markets. Productivity: Enable productivity improvements and assist in farm economic management, providing greater income stability to farmers. Sustainability: Improve the social and environmental sustainability of farming practices to increase the wellbeing and financial security of farmers, and protect natural capital.
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