The potential aluminum offers beyond its ‘first life’ is perhaps poorly understood and we recognize the part we must play in addressing this.
Since 2016, we have been running various global awareness campaigns to do just this. Our Second Life campaign is one such example, showcasing used Nespresso capsules reborn as desirable lifestyle products such as the Caran d’Ache 849 ballpoint pen, the Victorinox Swiss army knife and RE:CYCLE – a sleek, urban bicycle co-produced with Velosophy.
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