Earlier this year we launched our first organic coffee, Kahawa ya Congo, and we look forward to offering more organic options in the future.
In addition to this, we do offer coffee sourced from our AAA Sustainable Quality™ Program. The aim of this program, created in collaboration with the Rainforest Alliance in 2003, is to improve the growing practices of the farms from which the highest quality coffees are cultivated.
We believe that other dimensions of coffee production (e.g. economic and social aspects) are equally as important to producers, their communities and the future development of their farms.
The AAA Program incorporates the “Tool for the Assessment of Sustainable Quality” (TASQ™). TASQ categorizes and assesses each farm in order to determine how to improve the quality of the final coffee product and the socio-economic well-being of the farmers themselves. We are proud to say that we currently source over 90% of our coffee from the AAA program, and we are dedicated to increasing that percentage in the future.
For further information regarding our sustainability approach, please click here.
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